Pertusato, Corsica
Digital strategy
and production.
I’m Manuel Casalta-Petitjean. Ubisoft, Unibail-Rodamco-Westfield, the Ahrefs blog. How the brand is found, and what is said when it is found. You speak to me.
London / Corsica
The person behind the work
Glorics is my lab, not an agency.
What I recommend, I have usually already run. I have used agents from the start. AI is in the work. A human is responsible for everything that leaves. This is for a company that needs a senior person on the traffic, the reputation, or the content. Size of the logo is not the test. I also start brands. Three of them run. Dentalog is the one I operate.
25
Years shipping the web
8 yrs
Unibail-Rodamco-Westfield, seven countries
6 yrs
Ubisoft, search reputation
Ahrefs
Signed articles
Dentalog
Brand I operate
The Butler
How can I help you today?
Five questions I am asked. The person who answers is the person who does the work.
I'm Manuel Casalta-Petitjean. McCann Erickson, Unibail-Rodamco-Westfield, Ubisoft, the Ahrefs blog. I run this lab. There is no account team between you and the work.
Strategy is how the brand should exist online. Production is building and running what it needs: traffic, the site, the language, including how agents now read you. Agents are part of production here, not a side act. I have run them from the start. Drafts and research go through the pipelines. A human is responsible for every line that leaves. This is for a company that needs a senior person on the traffic, the reputation, or the content. Size of the logo is not the test. I also start brands. Three of them run. Dentalog is the one I operate.
Ubisoft: search reputation and digital strategy, a mandate since 2020. Ahrefs: contributing author. Dentalog: a dental media brand I operate, where methods are applied first. France is live. The United States is the current build.
We connect and talk about the brand, or the one you want to start. I look at the infrastructure, the traffic, and how it is already being read, by people and by machines. You get dated findings before a proposal. Scope in writing. Then I do the work. One counterpart. London / Corsica.
I build and operate. One counterpart, no junior between us. Agents draft and research. Nothing is published, mailed or paid without a checkpoint. If what you need is a platform login or a roster, I am not the right fit.
The network · last 7 days
A fetch is not a mention. I read the request stream.
Search still sends people. Agents now read the same pages to answer a question, or to train the next model. I check identity against reverse DNS and published ranges. A spoof is not a crawler. A hit is not a citation.
CrawlGate · identity checked
Bot hits
8,228
AI citations
67
Distinct crawlers
70
Spoofs caught
308
Bingbot
Search index · verified
1,150
facebookexternalhit
Social · verified
941
PetalBot
Search index · declared
884
AhrefsSiteAudit
SEO · verified
617
Googlebot
Search index · verified
477
ChatGPT-User
AI answers · verified
429
| Crawler | Job | Identity | Hits |
|---|---|---|---|
| Bingbot | Search index | verified | 1,150 |
| facebookexternalhit | Social | verified | 941 |
| PetalBot | Search index | declared | 884 |
| AhrefsSiteAudit | SEO | verified | 617 |
| Googlebot | Search index | verified | 477 |
| ChatGPT-User | AI answers | verified | 429 |
Figures on the Glorics network. Identities checked against reverse DNS and published IP ranges. A sample, not the internet.
How I look →
The work I take on
One counterpart. I do the work.
01
We connect and talk about the brand, or the one you want to start.
A conversation. You do not have to write a brief. One counterpart. London / Corsica. Scope in writing.
02
I look at the infrastructure, the traffic, and how it is already being read.
By people and by machines. Dated findings. CrawlGate on the logs. Ahrefs Brand Radar on the answers.
03
You get findings before a proposal.
Scope in writing. Deliverables, checkpoints, timeline, and an honest paragraph about what I will not promise. Then I do the work.
You do not have to write a brief.
How an engagement works →Proof I operate, not just advise
Every claim on this site traces back to something I have run.
Subsidiary
Dentalog, a dental media brand I operate
Methods I use on a mandate are applied there first. France is live. The United States is the current build. We don't publish anonymous testimonials; we publish our own numbers.
Read the case →
Public writing
The Ahrefs blog, under my name
16 million URLs on hallucinated links. ManoMano on agentic commerce. Indy on why being cited by AIs will matter more than your ad budget. The bar is public: it survives that readership or it does not ship.
Read on Ahrefs →
Ubisoft · 2020 → now
Search reputation and digital strategy
Search reputation and digital strategy. Mandate since 2020.
The record →
AFK
White-collar boxing in London
Eleven events, including York Hall. Charity, sold out, a deadline that cannot slip. I still train. Evenings: Linux, open source, machines I can open.
The chapter →
The record
From finance terminals to the lab.
The short version. The long one is on the About page.
1997
Fininfo · FinWin
Real-time trading interfaces. Clarity and latency under pressure.
1999
Gaz de France
Among France's first event-driven websites. A live-score system that outperformed Roland-Garros' own.
2001
McCann Erickson
Account leadership at agency scale: GDF, the French Nuclear Safety Authority.
2004
Pernod Ricard
Brand sites rebuilt around organic search, before that was the obvious move.
2009
Unibail-Rodamco-Westfield
Eight years of web infrastructure: sites, apps and data feeds across seven countries.
2015
WCB · London
White-collar boxing, sold out, on deadline. York Hall. Charity in the tens of thousands.
2020 → nownow
Ubisoft
Search reputation and digital strategy. Mandate since 2020.
2024 → nownow
Ahrefs
Research for the global search community, signed with my name. Still writing.
2025 → nownow
Glorics & Dentalog
The lab, and a brand I operate where methods are applied first. Still running both.
From the paper
What I sign.
Connect
Tell me about the brand, or the one you want to start. I’ll look at the infrastructure, the traffic, and how it is already being read.
I answer. London / Corsica.