The Problem
Why Google Analytics Doesn't Tell You The Truth
Google Analytics is free. But you pay with your data — and you don't even get the full picture.
1
Sampled Data
You're making decisions on estimates, not facts
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Google Analytics samples your data when traffic exceeds thresholds. A report showing "10,000 sessions" might actually represent extrapolation from just 2,500 real data points. Your A/B tests, conversion rates, and attribution models are all built on statistical guesses.
2
Google Owns Your Data
Your traffic feeds their ad machine
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Every pageview, every user journey, every conversion you track goes through Google's servers. They use this data to build advertising profiles, train their AI models, and power their $200B ad business. Your competitive intelligence becomes their product.
3
Blocked by AdBlockers
32%+ of users never show up
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Every major ad blocker blocks Google Analytics by default. uBlock Origin, AdBlock Plus, Brave Browser — they all filter out GA tracking scripts. Your most tech-savvy users (often your highest-value customers) simply don't exist in your reports.
4
Cookie Dependent
40%+ reject or delete tracking cookies
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Safari's ITP, Firefox's ETP, and Chrome's upcoming changes all limit cookie lifespans. Users who reject your cookie banner disappear entirely. Cross-session attribution breaks. Your "new vs returning" metric is fiction.
5
No Cross-Device Tracking
One user looks like three different people
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User browses on phone, researches on tablet, converts on laptop. Google Analytics sees three separate users, three separate journeys. Your attribution model credits the wrong touchpoints. Marketing spend gets misallocated.
6
24-48h Data Delay
React to yesterday's problems tomorrow
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GA4's standard reports have a 24-48 hour processing delay. Your Black Friday campaign went live this morning? You'll see results the day after tomorrow. By then, the damage — or missed opportunity — is done.