Case study · parent to subsidiary
Our first client is our own company.
dentalog.ai is Glorics’ subsidiary: a dental marketing house that helps practices get found in Google and in AI assistants. Every system Glorics builds is deployed there first, on a real business with real stakes. We don’t publish anonymous testimonials; we publish our own numbers.
01 · What runs there
Observe
CrawlGate on every property
The full dental media network is instrumented: server-log ingestion, identity verification, AEO classification. We know which AI assistants read dental content, when, and what they take.
Produce
Content systems, human-signed
Editorial pipelines drafting long-form dental content, reviewed by a human before anything ships, with the editorial AI disclosed on the site. Structured for both search rankings and AI citations.
Structure
Entities & local signals
Knowledge-graph work with the Entity Builder, schema.org delivery, and the local visibility signals dental practices live on.
02 · What the instruments recorded
Figures from CrawlGate. They move; that’s the point.
29,121
Robot visits on the flagship, all invisible to JS analytics.
609
AI crawler visits in 7 days: answers, search, and training.
ChatGPT-User
Top AI reader. 262 fetches into live answers.
11
Caught spoofing: rDNS and IP-range verification.
The most valuable finding: AI assistants aren’t hypothetical readers of dental content. ChatGPT actively fetches these pages to answer patient questions, and ClaudeBot, OAI-SearchBot and Meta’s agents are all in the logs. That’s the traffic your analytics never showed you.