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glorics
A writing desk under a lamp, papers and a pen.

Paper

What I sign.

Essays, cases, and the rest of the long form. Not a blog. Ahrefs stays on Ahrefs, under my name.

Chapter
11 min

WCB: from Lightsout to York Hall

Equinox, a fight club, Facebook Ads, a visual that travelled. Then a company. Then 800 people in the cathedral.

Essay
8 min

A visual graph builder, not a form

Current Schema.org tools are form fillers. I coded a physics engine to visualise semantic connections.

Essay
15 min

Entity building for AI systems

In one week Google deleted more than three billion Knowledge Graph entities. How to become a node machines can verify.

Essay
12 min

Speed as infrastructure

LCP, INP, CLS as ranking signals, a Discover gate, and whether a page survives being fetched.

Also signed on Ahrefs, under my name. Instruments sit on Lab.

What the lab ships →