Work
Brand work.
Including the traffic.
Glorics is a small senior practice. Pricing follows scope, and both are put in writing before anything begins. Existing brands, and brands I start.
01 · Three kinds of work
01
Watch
How the brand is found
Traffic, crawlers, citations, mentions. How the brand is found and how it is spoken, including by AI. Dated, sourced findings. A report you can act on.
02
The site
The site, and what stands around it
The website is a component of the brand: architecture, speed, entities, search, generative visibility. Production experience rather than audit theatre: I have had to live with the consequences.
03
The language
What is said when it is found
Positioning, long-form, the pages that earn traffic, in English and in French. I write those sentences, or I sign them. Pipelines research and draft. A human is responsible for every line that leaves. The bar is the Ahrefs blog.
02 · Findings first
Then a written proposal.
01
We connect and talk about the brand, or the one you want to start.
A conversation. You do not have to write a brief. One counterpart. London / Corsica. Scope in writing.
02
I look at the infrastructure, the traffic, and how it is already being read.
By people and by machines. Dated findings. CrawlGate on the logs. Ahrefs Brand Radar on the answers.
03
You get findings before a proposal.
Scope in writing. Deliverables, checkpoints, timeline, and an honest paragraph about what I will not promise. Then I do the work.
03 · How the work is done
I build and operate
You are not configuring a platform. If a system runs, it runs with a log, a checkpoint, and my name on the proposal.
One counterpart
The person who answers is the person who does the work. When I am full, I say so.
A checkpoint before it leaves
AI is in the drafts. A human is responsible for what is sent. Publishing, email, payments: a checkpoint first. Autonomy without that is not something I sell.